In 2004 Shannon Felsot began the process of concepting and developing the packaging for the brands for the Motovino Portfolio. Her goal was to create eye catching packaging that would reflect the individual personality of each of the blends. In addition she sought to create a strong family identity amongst the brands that would tie the motovino portfolio together.

Felsot has been designing packaging for most of her career. She has developed the packaging for many other brands of wine in addition to designing packaging for other products from the U.S., France and Spain.

As a graphic designer, and painter, Felsot strongly believes that all of her pursuits are a natural extention of her artistic explorations. Felsot received her B.A. in Scenic Design from the University of Florida in 1992, and her Graduate Degree in Graphic Design from the Portfolio Center here in Atlanta in 1996. She has been working as a graphic designer for the past 9 years.